Defining the artistic vision for the phygital world—where strategic insight meets inclusive, high-impact design.
Creative Strategy
product Innovation
Phygital
Brand Development
my EXPERIENCE
discover
Empathize
Validate
deploy
Jonathan Siberon
Multidisciplinary Creative Director and Product Experience Designer specializing in the intersection of strategy, storytelling, and emerging tech. With over a decade of experience across AI, Entertainment, and Lifestyle, I transform complex ideas into scalable brand ecosystems that are inclusive by default and unforgettable by design.
JONATHAN
Present
2024 2022
2022 2020
2020 2018
PAST COLLABORATIONS
Collabs
From startups to Fortune 500 companies, I’ve helped these organizations scale their operations and redefine their market presence.
Partnering with industry leaders to bridge the gap between brand identity and operational excellence. I specialize in unifying global teams under a singular vision to drive cross-functional alignment and measurable growth.Strategic Integration: I translate core brand values into actionable operational frameworks that resonate at every level of the organization.Team Unification: I align diverse, global workforces around a shared mission to eliminate silos and improve speed-to-market.Executive Partnership: I serve as the critical link between high-level leadership vision and daily front-line execution.
Partnering with industry leaders to bridge the gap between brand identity and operational excellence. I specialize in unifying global teams under a singular vision to drive cross-functional alignment and measurable growth.
Strategic Integration
Translating core brand values into actionable operational frameworks that resonate at every level of the organization.
More info
I connect strategy to execution by turning abstract goals into clear systems: operating principles, decision rules,
and repeatable workflows teams can use immediately.
Creates alignment across product, brand, ops, and marketing
Defines “what good looks like” with measurable outcomes
Builds reusable playbooks for speed-to-market
Team Unification
Aligning diverse, global workforces around a shared mission to eliminate silos and improve speed-to-market.
More info
I unify teams by creating shared language, shared artifacts, and shared rituals—so cross-functional groups move as one.
Clarifies ownership and handoffs to reduce friction
Creative Direction & Brand Strategy • Experiential & Live Events • Entertainment & Sports
Product Design (UX/UI) • Accessibility & Inclusive Design • Generative AI & Prompt Engineering
Visual Storytelling & Motion
Experience Blend (% Daily Value*)
Ingredient
%
Product & UX Design
30%
Brand Strategy & Systems
25%
Experiential & Environmental Design
15%
Accessibility & Inclusive Design
10%
Creative Direction & Storytelling
10%
AI-Enhanced Design Workflows
5%
Live Event Navigation & Wayfinding
5%
Creative Traits
Core Attribute
% Daily Value
Human-Centered Design Thinking
100%
Curiosity + Experimental Spirit
120%
*May exceed 100%
Systems-Level Strategy
95%
Cross-Platform Execution (Digital + Spatial)
90%
Multidisciplinary Collaboration
85%
Accessibility-First Mindset
80%
Storytelling Across Mediums
75%
Chaos Navigation (NYC Certified)
70%
Contains No:
Dull Moments
Generic Ideas
Ego-Based Design Decisions
portfolio
Recent Projects
Top 5 most recent work
#
Project
Preview
Date
Link
01
E-Commerce Platform
Full-stack online store • Next.js, Stripe
DEC 2024
02
Task Management App
Collaborative workspace • React, Supabase
NOV 2024
03
Portfolio Website
Personal brand site • Next.js, Tailwind
OCT 2024
04
AI Chat Interface
Conversational AI app • AI SDK, OpenAI
SEP 2024
05
Analytics Dashboard
Data visualization tool • React, Chart.js
AUG 2024
Past Projects
Since 2015 I’ve designed end-to-end experiences, campaigns, experiential, consumer product design, and live-event. OOH, branding-blending, lifestyle and excitement. While tailoring my visions to understand the customers culture and brand loyalty.