Designing for the phygital world. Where strategy meets execution.

Uniting URL and IRL

My Experience

Jonathan Siberon

Multidisciplinary Creative Director shaping the future of phygital brand experiences. By intersecting deep strategy with emerging tech, I bridge the gap between human-centric storytelling and scalable, 360° execution. I don’t just build platforms; I design inclusive ecosystems that are unforgettable by design.

Where I Create Impact
  • BEBrand Experiences
  • CSCreative Strategy
  • PIProduct Innovations
  • LALive Activations
  • CICulture & Inclusion
  • ETEmerging Technology
BE
Brand Experiences
CS
Creative Strategy
PI
Product Innovations
LA
Live Activations
CI
Culture & Inclusion
ET
Emerging Technology

Most Recent

Collabs

I’ve led creative growth for organizations spanning early-stage startups to Fortune 500 companies.


Past Client List

HumanX • HLTH • VIVE • Paramount+ • MAC Cosmetics • HBO Max • Warner Bros. Discovery • NFL • Getty Images • iStock • Fortnite • DKNY • Johnson & Johnson • Nickelodeon • Travelex

2026 - 2025
2024 - 2022
2022 - 2020
2020 - 2018

What's Inside?

What I Bring To The Table

Creative Director & Brand Experience Designer

I build brand and product ecosystems that bridge the gap between complex technology and emotional resonance within entertainment and live event ecosystems. From branding startup design systems that translate across UX to live activations, I think in BIG PICTURE.

Phygital Process & Strategic Framework

Accelerated discovery phases designed to align stakeholders and visualize high-level concepts in record time.

Developing unique visual identities and narrative systems that define brand authority across all touchpoints.

Structuring the digital backbone and kinetic language of the user journey for intuitive interaction.

Executing high-fidelity assets and design systems ready for full-scale production and development.

Creating strategic campaign architectures that ensure brand messaging is optimized for every channel.

Designing immersive physical environments that translate digital brand energy into IRL moments.

On-site evaluation and technical quality control to ensure spatial designs meet exact specifications.

Crafting the final spectacle, from kinetic staging to interactive activations that drive engagement.

2022–2026

Recent Projects

Brief look into projects in Branding, Entertainment, Tech, AI, Live Events, Inclusion, and Innovation.

Portfolio
minion holding tray

Past Projects

Since 2015 I’ve designed end-to-end experiences, campaigns, experiential, consumer product design, and live-event. OOH, branding-blending, lifestyle and excitement. While tailoring my visions to understand the customers culture and brand loyalty.
2026

STARTING A NEW PROJECT?

COLLABORATION INQUIRY

Have a vision that needs a Director? Or just a project that refuses to fit in a box? Let’s talk shop. Leave the details below and I’ll follow the signal.

Follow on LinkedIn

LET'S CONNECT

Fields completed 0 of 5
Completion
0%
* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
Thanks — your brief has been received.
Oops! Something went wrong while submitting the form.