Designing for the phygital world. Where strategy meets execution.
Uniting URL and IRL
My Experience
Jonathan Siberon
Multidisciplinary Creative Director shaping the future of phygital brand experiences. By intersecting deep strategy with emerging tech, I bridge the gap between human-centric storytelling and scalable, 360° execution. I don’t just build platforms; I design inclusive ecosystems that are unforgettable by design.
- BEBrand Experiences
- CSCreative Strategy
- PIProduct Innovations
- LALive Activations
- CICulture & Inclusion
- ETEmerging Technology

Most Recent
Collabs
I’ve led creative growth for organizations spanning early-stage startups to Fortune 500 companies.
Past Client List
HumanX • HLTH • VIVE • Paramount+ • MAC Cosmetics • HBO Max • Warner Bros. Discovery • NFL • Getty Images • iStock • Fortnite • DKNY • Johnson & Johnson • Nickelodeon • Travelex


What's Inside?
What I Bring To The Table
Creative Director & Brand Experience Designer
I build brand and product ecosystems that bridge the gap between complex technology and emotional resonance within entertainment and live event ecosystems. From branding startup design systems that translate across UX to live activations, I think in BIG PICTURE.
Accelerated discovery phases designed to align stakeholders and visualize high-level concepts in record time.
Developing unique visual identities and narrative systems that define brand authority across all touchpoints.
Structuring the digital backbone and kinetic language of the user journey for intuitive interaction.
Executing high-fidelity assets and design systems ready for full-scale production and development.
Creating strategic campaign architectures that ensure brand messaging is optimized for every channel.
Designing immersive physical environments that translate digital brand energy into IRL moments.
On-site evaluation and technical quality control to ensure spatial designs meet exact specifications.
Crafting the final spectacle, from kinetic staging to interactive activations that drive engagement.
2022–2026
Recent Projects
Brief look into projects in Branding, Entertainment, Tech, AI, Live Events, Inclusion, and Innovation.
Portfolio

Past Projects

STARTING A NEW PROJECT?
COLLABORATION INQUIRY
Have a vision that needs a Director? Or just a project that refuses to fit in a box? Let’s talk shop. Leave the details below and I’ll follow the signal.
Follow on LinkedInLET'S CONNECT
Let’s build something bold, accessible, and unforgettable.
Design systems, digital experiences, live events, and premium creative direction — built with clarity, motion, and intention.
Connect
Let’s build something bold, accessible, and unforgettable.
Design systems, digital experiences, live events, and premium creative direction — built with clarity, motion, and intention.